Knowing Your Customer – It’s the key success factor for any business.
But not only sales managers and marketing agents need a good idea about who sits on the other side of the online shopping cart or B2B contact form.
KYC, meaning Know Your Customer, is as much a regulatory requirement for fintech companies and financial institutions. After all, laws oblige them to verify the identities of their clients. The goal: Prevent fraud and constrain the service access of users, who don’t fulfill certain standards of credibility.
But Know Your Customer policies are not just boundaries. They also act as competitive factors. KYC yields insightful data on one’s own services and customers.Read More