A high-fashion purse and a smart watch, standing for buy now, pay later in the fashion industry

The Pros and Cons of Buy Now, Pay Later in Online Fashion Retail  

Buy Now, Pay Later (BNPL) allows customers to buy something online, but pay for it after delivery. A BNPL payment can be made in installments over a period of time or as a full payment at a fixed date. Thus, the payment method is a novel variant of purchase on account, for short-term financing of goods. 

No traditional banking institutions have to be involved when paying in BNPL installments. What’s more, some BNPL companies even refrain from charging interest rates – a practice that banks still adhere to.

With the economic downturn threatening the margins of online fashion retailers, Buy Now, Pay Later can be a tool to keep customers happy in spending. 

In this article, we will have a look at the how and why. We will cover… 

  • Why the fashion industry is under pressure and how BNPL can help
  • What the core advantages of Buy Now, Pay Later are
  • What options you have when trying to get a Buy Now, Pay Later solution for your platform
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A picture displaying a clock and money, symbolizing buy now pay later payments

How to Build Your Own BNPL Solution

Buy Now, Pay Later (also: BNPL) is shaking up the payment market. In 2020, it already made up 5% of annual e-commerce transactions, according to Bain & Company. And the trend is upward, as many online retailers plan to introduce BNPL payment options, as well. The key question for those companies is: 

What is the best way to set up a payment system that includes BNPL options? 

This boils down to the simple choice between turnkey payment systems by 3rd parties or a custom system built and run in-house.    

The first option is quicker and doesn’t require as much domain knowledge and development resources as the second one. However, it comes with disadvantages in the long run such as: 

  • Continuous fees that cut into revenue
  • Dependency on a third party regarding updates and features
  • Risk of so-called vendor lock-in, when the BNPL provider cannot deliver the service or changes the price structure, while no alternative provider is available
  • Possibility that the BNPL solution in question no longer fits the retailers’ business strategy as it evolves 

When building a custom payment system with Buy Now, Pay Later options, these problems can be avoided or mitigated. Companies are even better positioned with an e-wallet system, as BNPL processes can also be built on top of it. 

In this article, we provide an overview of how companies can build their own BNPL solution – and why this is even easier with a powerful e-wallet framework.

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